Morning Dew is the re-imagination and redesign of toothpaste usage and packaging. Toothpaste, a seemingly innocuous consumer product, can have a significant impact on the environment and on the health of a person, considering the existing packaging and dosage. The design illustrates a shift in the consumption of toothpaste from continuous to discrete quantities. The change in the form of toothpaste influenced an innovative design of the packaging and the dispensing mechanism.
Collaboration with Chemical Engineers
Form, Mechanism and Manufacturing Process Selection
The dispenser was designed to be placed on the sink counter and operated with a single hand and can be refilled. It is also easy to manufacture and recycle.
The design saw significant reduction in the overall carbon footprint and the CO2 emissions.
Morning Dew enables reduced manufacturing volume and hence, optimized logistics.
Morning Dew was received positively. We have been contacted by Colgate about the concept.